About Aider

Aider automates period close and delivers AI-powered advisory, giving accountants and bookkeepers the time and insights to
grow client value.

Members of the Aider team sharing a laugh

Brendan Roberts - Founder and CEO of Aider

2018

The idea of Aider was born

A vision: To help to help SMBs thrive by providing insights to make business decisions.

2019

App enters the app store

Aider’s financial digital assistant for SMBs was born to guide daily business decisions.

2020

Early investment and growth

1835i invests, supporting our mission to democratize business intelligence.

2022

Advisory Platform released into Beta

Aider’s Advisory Intelligence Platform was launched for accountants and bookkeepers.

2025

Karbon acquires Aider

Acquisition marks the future of AI-powered accounting and bookkeeping.

The Aider story:

Aider began with a small, savvy crew based in Auckland and has grown into a talented, global team. Our people drive the innovation and success of our products – without their expertise, we wouldn’t be where we are today.

Aider is an AI-powered advisory platform designed to help accountants and bookkeepers scale advisory, automate repetitive tasks, and provide proactive insights to small businesses. By combining cutting-edge artificial intelligence with real human expertise, we make data-driven business decisions accessible to everyone - not just large corporations.

The Aider mission:

We exist to help SMBs succeed by empowering their advisors.

By automating repetitive workflows and delivering actionable insights, Aider enables accountants and bookkeepers to focus on high-value advisory work - unlocking growth for both firms and their clients.

‍How We Achieve It
• AI + Human Intelligence: Combining machine learning, natural language understanding, and expert advisory knowledge.
• Actionable Insights: Real-time dashboards, AI-powered reports, and predictive analytics give advisors and SMBs the clarity to act fast.
• Smarter Workflows: Automation of period close, reconciliations, tax reminders, and proactive notifications frees time for strategic advisory.
• Global Reach, Local Expertise: From Auckland to Australia, the US, and beyond, our talented team drives innovation in accounting and advisory.

The Karbon x Aider Unified Vision
‍Our partnership with Karbon takes advisory to the next level. Together, we’re transforming Client Advisory Services (CAS) by:

• Automating period close and repetitive workflows so teams can focus on high-value strategic work
• Delivering upcoming AI-powered features and innovations that anticipate client needs
• Scaling advisory services while providing actionable, real-time insights

Learn how Aider works

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Our Values

The values that drive everything
we do here at Aider

Join our team

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Customer champions

What we do here at Aider always comes back to our mission: to help our customers. We support them, and drive success with our intuitive products. We encourage feedback and we improve our product accordingly.

Talented people

Something else very important to us is our team. From our software developers to our customer specialists and sales and marketing creatives, every member of our team plays an integral part in the success of our products.

Continuous innovation

At Aider, we believe in the power of Gen-AI and how it can transform business. We’re forward-thinkers, and because of this we value continuous innovation. We’re always updating and improving our software.

Stronger with others

Just as our internal team is highly valuable to us, as are our external partners. We partner with many innovative companies, and we see them as extensions of our own team. They have helped Aider become what it is today.

Stay healthy & grow

At Aider, we work hard and play hard. We take care of ourselves and encourage a healthy work-life balance. We look after our team mates and we take time to breathe and balance our thinking.

Work as a team

At Aider, we collaborate and communicate. We work as a team, and support one another with our ideas and workload. It is our talented team as a collective that makes Aider what it is today, which is why we live by this value.

Aider's Magic: Our People

Brendan Roberts, Founder

“The best thing about Aider is working with a fantastic group of people to help solve our customers' problems. We have a diverse group of intelligent people who bring clever thinking, and work really hard, but just as importantly, have as much fun as possible along the way.”

Phil Dominick, Head of Accounting

“Accounting and tax services have always been very reactive, and they don't really give clients performance visibility – Aider solves this. As an accountant, Aider helps me prioritise my internal bookkeeping and client needs; it saves my clients from late or negative payment emails, and instead provides them with a proactive tax planning conversation.”

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